The first video I watched was Crazy Stupid Love - Cheryl Cole ft Tinie Tempah.
Likes - In this video I liked the use of cinematography as the different shots made it look conventional. It was also edited to the beat very well. The use of different locations also helped create voyeurism.
Dislike - I didn't like the close ups of Cheryl in provocative poses as I felt that they were irrelevant and primarily aimed at men.
The second video I watched was Love on Top - Beyonce.
Likes - In this video I liked the colouring as it was all very neutral. I also liked how there were different ethnicities in the video as it promotes equality. We also see a long shot which shows Beyonce in front of the other performers wearing all black and a hat. The performers however, are wearing very casual clothing which makes Beyonce stand out rather than blending in with the rest of them.
Dislikes - I dislike how you have to wait half way through the video for the location to change as it gets very tedious an boring. If I was watching this video on the television I would not be entertained in the slightest and would feel the need to turn the channel over. If there were different locations early on then it would convince me to stay tuned as it would have more elements of voyeurism to it.
The next video I watched was Ella Henderson - Glow.
Likes - In this video I liked the cuts to different locations as it kept me entertained. The fades to black were also edited to the beat and fit the colour of the music video as it is very dark and spooky. The song also has that feel to it. We also see a medium long shot of Ella standing alone in a field singing. She is wearing black which fits in with the rest of the conventions. She is also centre frame. This shot cuts to a close up of her in the same location. The fact that Ella is alone in these shots which have more attention on them than the other shots proves that she is the main person in this video.
Dislikes - The first few locations were repeated for almost the entire first minute of the music video which I found to be boring and lost interest quite easily.
I then watched J Lo - If you had my love.
Likes - I enjoyed the different use of shots in the introduction and the lighting as J Lo was in the darkness which made it appear more mysterious and put all of the focus on her. The shots were also edited together at a fast pace and cut from location to location which kept me entertained. We then see J Lo centre frame in a medium long shot. She is wearing white and the location is also white which creates voyeurism as it is very pleasing to the eye. There is also a clear narrative in the video which is apparent from the very start.
Dislikes - I didn't like the dance scene as it felt really out of place and I think the video would be much better without it.
The final video I watched was Happy - Pharrell.
Likes - I liked the use of locations and different performers in the video as it kept me entertained and made me want to watch more. It was also edited well to the beat. The use of framing is also good as the long shots reveal more interesting parts of the location whereas the close ups of Pharrell inform the audience that he is the main performer. There are also a few celebrities and familiar faces featured in the video which makes the video enjoyable even for people who aren't a fan of Pharrell.
Dislikes - It gets very repetitive after a while because most of the performers are doing the same thing.
No comments:
Post a Comment